White-Label AI Automation for MSP Partners
Shadow AI is already inside your clients' organizations. Employees are using unsanctioned tools with no governance, no security, and no audit trail. That's your opportunity. Synthreo gives MSPs the platform to own the AI layer: white-label ThreoAI, deploy agents for every client, and build recurring AI revenue without building anything from scratch.
The AI Market Opportunity
AI adoption among SMBs is accelerating, and MSPs are positioned to capture this demand by offering AI-powered services. Synthreo gives you the platform to do it without building anything from scratch.
of SMBs adopted at least one AI tool in the past year, most without governance or security controls
Thryv AI & Small Business Survey, 2025
of organizations have no comprehensive AI security governance in place
Cloud Security Alliance, 2025
of MSPs currently offer comprehensive AI services, leaving the door open for partners who move now
Census Bureau AI Adoption Report, 2024
The Synthreo Way
Synthreo is built from the ground up for MSPs, not adapted from a consumer product. When AI evolves, when your clients need something new, when the market shifts, we move. No waiting on third parties. No dependency chains. A platform that adapts because we own every layer of it.
White-Label Everything
Your brand, your domain, your pricing. Clients interact with your AI platform, not Synthreo's. Complete brand customization at every touchpoint.
Multi-Tenant Architecture
Full client isolation from day one. Manage hundreds of client tenants from a single partner dashboard with no cross-contamination of data.
No-Code Deployment
Configure and deploy AI agents without engineering resources. Your sales team can demo and deploy in the same conversation.
Zero Data Retention
ZDR enforced by default. Your clients' data is never used to train AI models, a critical selling point for regulated industries.
Recurring Revenue
Monthly subscription model means predictable, recurring revenue for your MSP. Add AI as a service line alongside existing managed services.
Partner Support
Dedicated onboarding, technical support, and sales enablement from the Synthreo team. We're invested in your success.
How We Work Together
Whether you're getting started or fully self-sufficient, Synthreo meets you where you are.
We Do It For You
Synthreo handles the full implementation. Best for MSPs getting started who want AI running for their clients without internal lift.
- ✓ Full AI practice setup and delivery
- ✓ Complete agent development and deployment
- ✓ Ongoing management and optimization
We Build It Together
A collaborative approach with knowledge transfer to your team. We build alongside you so you own it at the end.
- ✓ Co-development with knowledge transfer
- ✓ Team training and enablement
- ✓ Collaborative strategy and solution design
You Run It Yourself
Self-service with training and support from Synthreo. Best for technically capable MSPs who want full control of their own AI practice.
- ✓ Independent AI practice operation
- ✓ Self-sufficient agent development
- ✓ Ongoing advisory support on demand
From Signed to First Client Revenue in 90 Days
A practical three-phase path to a live, revenue-generating AI practice, without guesswork.
Days 1-30
Discover
- → Leadership alignment and goal setting
- → AI readiness assessment
- → Identify and prioritize client use cases
- → Select your first agent to build
Days 31-60
Build
- → Agent development and configuration
- → Internal testing and refinement
- → Team training and enablement
- → Pricing and go-to-market preparation
Days 61-90
Launch
- → First client deployment
- → Client onboarding and education
- → Feedback collection and iteration
- → Revenue tracking and growth planning
Products Built for Partners
ThreoAI
Your white-label AI portal. Deploy branded AI assistants to each client tenant with full model selection, usage analytics, and per-tenant configuration.
- ✓ GPT, Claude, Gemini, and more
- ✓ Real-time streaming chat with full context memory
- ✓ Per-tenant branding and configuration
- ✓ Advanced analytics and reporting
- ✓ Zero Data Retention enforced by default
- ✓ SOC 2, HIPAA, GDPR compliant
Builder
No-code AI agent creation platform. Build, configure, and deploy custom AI agents for any client use case without writing a line of code.
- ✓ Visual drag-and-drop agent builder
- ✓ Document and knowledge base connections
- ✓ Multi-step workflow automation and API integrations
- ✓ Sandboxed testing before client deployment
- ✓ One-click deployment to client tenants
- ✓ Developer extension API for advanced customization
Tenant Management
Your partner control center. Govern every aspect of AI across all client tenants: control which models are available, lock down system messages, enforce security policies, and manage billing from a single dashboard.
- ✓ Control which AI models each tenant can access
- ✓ Set and lock system messages per tenant
- ✓ Enforce Zero Data Retention and security policies
- ✓ Role-based access control and authentication
- ✓ Billing and subscription management
- ✓ Secrets and credential management per tenant
FAQ
Common questions about the Partner Program
- How does the partner program work?
- Partners white-label ThreoAI under their brand and deploy it to their clients. You manage all client tenants from a single dashboard, set your own pricing, and earn recurring monthly revenue.
- What can I white-label?
- Both ThreoAI and Builder can be white-labeled. Your clients see your brand and domain at every touchpoint, not Synthreo's.
- Is there a cost to join?
- Contact sales@synthreo.ai to discuss partner pricing, margins, and onboarding. We tailor partner agreements to fit your business model and client base.
- What support does Synthreo provide to partners?
- Partners receive dedicated onboarding, technical support, sales enablement materials, and ongoing support from the Synthreo team. We are invested in your success.
- Can I set my own pricing for clients?
- Yes. Partners set their own pricing and margins for their clients. Synthreo only charges you the wholesale partner rate.
- How do MSPs actually make money offering AI services?
- Synthreo runs on a flat monthly structure, not usage-based billing, so you can build predictable, margin-rich service tiers on a known cost base. You white-label the platform, set your own pricing, and own the client relationship. Most MSPs offer AI as a monthly managed service, bundling conversational AI, workflow automation, and support alongside their existing stack.
- How is Synthreo different from giving clients a Copilot or ChatGPT license?
- Copilot and ChatGPT are built on broad training data and do not know how your client's business actually works. Synthreo grounds AI in your client's own documents, policies, and procedures. With Copilot, your client has a direct relationship with Microsoft. With Synthreo, you own the platform, the configuration, the service experience, and the ongoing optimization.
- How long does it take to onboard a new client onto AI services?
- Most clients are operational within days. A basic internal knowledge assistant typically goes from kickoff to go-live in about a week. More complex deployments with multiple workflow automations or integrations take 2-4 weeks. The platform is built to be iterative: start simple, prove value, and expand.
- Will AI services become a commodity?
- Generic AI tools are becoming table stakes, and reselling them will compress margins. MSPs building durable revenue own the AI layer for their clients: configuring, managing, and optimizing AI embedded in how clients actually work. When your clients' workflows, knowledge bases, and automations run on your branded platform, you become indispensable. That is a managed service position, not a commodity one.
"Go find five influential customers in five different verticals. Work with your partner to provide solutions to those folks and create customer evidence of how you're able to take AI and apply it in real situations and make an ROI impact. Capture that and blast your customer base with it. That's the formula for the ones who are going to get after it and push it."
What our partners are saying
"Our clients don't want another login or another training session. They want their existing workflows to get smarter. That's what Synthreo does."
"This allows us to say yes to customers."
"No one has checked all the boxes Synthreo does."
Ready to Add AI to Your Service Portfolio?
Join Synthreo's partner network and start offering white-label AI automation to your clients today.