← The Current Ed. 029 Beat

Channel

Partner programs, CSP economics, distributor moves, and the business of selling technology services. This beat tracks how AI is repricing the channel: who earns margin, who becomes a middleman, and where services money is moving. If it changes what an MSP can sell or what a vendor pays partners, it lands here.

Channel · 2 stories this edition Ed. 029
Channel

Channel Insider · Oct 7

WatchGuard added a shadow AI dashboard and more AI agents to its MSP security platform

WatchGuard expanded its Rai agentic AI system with a natural-language interface, an incident analyst, a continuous compliance auditor and a customer success tool, plus an MCP integration that lets outside AI platforms use its security data. A new Network Shadow AI dashboard combines OAuth grants, email metadata, device telemetry and firewall data into one inventory of AI apps, with the ability to revoke access, at no extra licensing charge for Prime and Total Security Suite customers. WatchGuard cited its own report finding that only 22% of employees use MFA everywhere it is available.

▸ The MSP Angle

How do I find out which AI apps a client's employees are using?

Combine the sources you already have: OAuth consent grants in the identity platform, firewall and DNS logs, and browser or endpoint telemetry will show most AI apps in use. Turn that inventory into a short monthly report for the client with each app, who uses it, what data it can reach and a keep, approve or block decision. That report is the start of a governance service you can charge for.

Read at Channel Insider ↗
Channel

Channel Insider · Oct 6

Midmarket clients are not slowing AI down, and security is becoming the price of expanding it

Channel Insider pulled together recent surveys showing adoption running ahead of controls: Deloitte found 93% of North American CFOs use AI across several key functions and 59% call balancing fast deployment with risk their biggest governance challenge. An IANS Research survey of 113 CISOs found 66% have an AI policy but only 29% have run adversarial tests on their AI systems. Corsica Technologies' president said midmarket customers are piloting AI, measuring value and then choosing where to expand, with security at the center as more agents go live.

▸ The MSP Angle

How should an MSP start an AI conversation with a midmarket client?

Open with governance and security rather than a tool demo: ask which AI pilots are running, what data they touch and who approved them. Clients are already deciding where to expand, so offering a policy, an access review and basic testing of their AI tools puts you in the room for the next phase. From there, move to process conversations such as onboarding or support where an agent can show measurable value.

Read at Channel Insider ↗

The Current

The full edition has the rest of the picture

Every story with the Synthreo take on what it means for your MSP.

Book a Demo

Your demo starts here

The first step is a brief discovery conversation to understand your business, goals, and AI priorities. From there, we’ll tailor the product demo to what matters most.

Pick a Time

Prefer email? sales@synthreo.ai

Contact

Talk to Synthreo

Tell us who you are and we will get back to you.

Prefer email? sales@synthreo.ai