Regulation
European Commission · Jul 31
The EU started enforcing AI transparency rules on August 2
As of August 2, 2026, the EU began enforcing AI Act transparency duties: chatbots must disclose they are AI, deepfakes must be labeled, and AI-generated content must carry machine-readable markers, backed by new complaint and whistleblower channels. More than 180 organizations signed the companion code of practice.
▸ The MSP Angle
Do EU AI rules apply to my small business clients?
Any client touching EU users can fall under these disclosure duties, even a small firm running a support chatbot or publishing AI-assisted content. Map which client systems generate or serve AI output, add the required disclosures, and document it. This is the quiet compliance work clients will not do on their own and will pay to have handled.