ChannelPro Network · Aug 13
Channel leaders say SMBs have moved from whether to how on AI
A ChannelPro roundup of channel figures from GTIA, Ingram Micro, ConnectWise, Thrive, and Nucleus argues small and midsize buyers now want help with AI training, tool selection, governance, and security assessments rather than a decision on whether to adopt. The shared advice: run AI inside your own shop first, then move from selling products to advising on outcomes.
▸ The MSP Angle
How do MSPs actually make money from AI right now?
The money is in advising on outcomes, not handing a client a tool and walking away, and buyers are already asking who will guide them. Start with services you can staff today: AI-use policies, tool vetting, staff training, and security reviews. Adopt the tools inside your own shop first so your advice comes from real use, not a vendor deck.