Channel Insider · Jul 22
MSPs are being pushed from technical support to AI strategy advisor
Executives from NinjaOne, Insight, and Xage Security argue MSPs must evolve into strategic AI advisors as clients expect guidance on adoption, warning that autonomous agents create operational chaos that needs real controls, not just prompt guardrails, and that security has become a machine-versus-machine arms race.
▸ The MSP Angle
What is the MSP's role as clients adopt AI agents?
The clients who once wanted a working laptop now want to know whether to trust an agent with their data and their systems. That advisory seat is the higher-margin one, and it is yours to claim before a consultancy does. Package the judgment: which AI is safe to turn on, who approves what it does, and how usage is watched. Owning the platform those agents run on is what makes the advice enforceable.